2026-28 Board of Directors' Election

Dan Arbeau, Owner of NetDNA Technology Solutions Inc.

My entrepreneurial journey has given me firsthand insight into the realities of running and scaling a local business. I understand the pressures business owners face — from rising costs to rapid technological change — and I’m passionate about helping our community adapt and thrive.



What motivates me to serve on the Chamber Board is the opportunity to contribute at a broader level. I believe Penticton has tremendous potential, and I want to help ensure our local businesses remain competitive, connected, and future-ready. I bring strategic thinking, governance experience, and a collaborative mindset, and I’m committed to helping strengthen the Chamber’s impact for years to come.

Dale Cory, Marketing Manager at Parkers Chrysler Dodge Jeep Ram

I value the important work of the Penticton Chamber in connecting and advocating for local businesses, and I want to help foster the workplace culture that supports their success. As an active community member, I see how vital strong connections are, and I believe the Chamber plays a key role in helping new businesses understand the local climate and thrive. I appreciate the impact of events like Breakfast Chats, BAB mixers, and educational webinars in building those connections. Having served six years as a Director, including two as Second Vice-President and as the Chamber representative on Local Immigrant Programs, I bring governance and advocacy experience. As a former Membership Coordinator, I am committed to attracting and engaging members, and I am proud to be a strong advocate for the Chamber in our community.

Janine Cumberland, Owner of Enchanted Florist and Paradox Wedding and Events

I have been a part of the Chamber for a few years and bring hands-on experience of the ups & downs in the Okanagan market for small business, small-business experience, event and project coordination skills, and strong community relationship building. My background includes organizing and executing events, managing vendor and client relationships, marketing and promotion, and working within budget and timeline constraints. I’m skilled at turning ideas into workable plans and following them through to completion. I am also actively involved with not-for-profit organizations SOSBIS as president as well as a director with the SS Sicamous, which has strengthened my skills in fundraising, donor relations, and community collaboration.

Karsten Erzinger, Associate (Lawyer) at FH&P Lawyers

I am hoping that my experience and background will be useful contributions to the Chamber. As a practicing family lawyer, I am proficient in written and verbal communication and advocacy. Furthermore, in my professional life you have to be solution-focused and good at mediating and consensus building in order to resolve disputes. 

I also have some communications experience from my time working in politics on campaigns and as an assistant for a member of parliament. I have an extensive network not only with other legal professionals, but also with experts and professionals including accountants, tax experts, valuators, realtors, that I have to consult with regularly in my practice. 

Cherry Fernandez, Executive Director at South Okanagan Immigrant and Community Services (SOICS)

Having had the privilege of serving on the Board, I remain deeply committed to the long-term economic strength and social cohesion of our region. My continued interest in serving stems from both a sense of responsibility and a belief in the important role the Chamber plays in shaping Penticton’s future.

Through my work as Executive Director of a non-profit and registered charity, I operate at the intersection of workforce development, employer engagement, community integration, and economic resilience. This perspective reinforces my understanding that business vitality and inclusive community-building are interconnected.

Kori Iceton, Co-Owner of The Hub on Martin

I am the co-owner of The Hub on Martin, which is a Live Music Venue and Neighbourhood Pub, located downtown Penticton. My background is in hospitality, managing food and beverage establishments, meeting and conventions, marketing and event planning. I was born in Penticton and feel blessed to be able to raise my two girls in this close knit community. My drive in life and in business is to create happiness and positive experiences. I know that when our community works together, our vibrant city continues to improve for both our local and visiting friends. My business allows me to have the time to connect with the business community, and bring attention and energy to important local topics. I would be honored to continue to a part of the Chamber Board of Directors. 

Rohan Katyal, Commercial Banking at RBC Royal Bank

I care deeply about the strength and long-term success of our local business community. The Chamber plays an important role in bringing businesses together, advocating for their interest and creating opportunities for connections and growth. I'd welcome the opportunity to contribute my experience, perspective and time in a way that supports local businesses, strengthens collaboration, and helps ensure the Chamber continues to deliver meaningful value to its members.

As a commercial banker in the South Okanagan, I work closely with local business owners across a range of industries as they grow, transition and navigate change, and I know the Chamber, and working within it, can help us all.

Patricia Lloyd, Director at Penticton Seniors Drop-In Centre

I have previously operated two businesses, including a limited company, where I was responsible for managing finances and accounting processes up to the Trial Balance stage. My duties included recruitment and termination of staff, issuing invoices for services rendered, and maintaining direct relationships with both customers and tradespeople. My professional background also encompasses legal sector experience, culminating in a role as Judicial Assistant to three Supreme Court Judges. Additionally, I have contributed to various committees, such as the B.C. Advisory Committee on Elder Abuse and The Surrey Board of Trade. I am confident that my commitment, professionalism, and track record of active community engagement will bring significant value to the Chamber of Commerce.

London Noiles, Bank Manager at TD Canada Trust

I'm London, a local retail bank manager with a psychology degree and a rooted history in the service industry. Since moving to Penticton five years ago, I’ve seen firsthand how vital our small businesses are, and I want to bring my mix of financial knowledge and human behavior insights to the Board. I’m motivated to join the Chamber to provide a ground level understanding of the local economy.

My focus would be on advocating for business-friendly policies and individual financial health by helping to provide the financial literacy needed for long term growth. And, by leveraging my professional network, I can help facilitate partnerships and strengthen the bridge between the banking sector and local entrepreneurs. 

Penelope Roche, Owner & Winemaker at Roche Wines

I’m Penelope Roche, originally from France, and the owner and winemaker of Roche Wines here in the Okanagan. I grew up immersed in French wine culture, where I learned the value of craftsmanship, patience, and building a brand rooted in heritage. Bringing that experience to Canada, I’ve built a winery that combines traditional winemaking knowledge with innovation, connecting agriculture, tourism, and hospitality in our region.

I’m motivated to serve on the Chamber Board because I believe strongly in collaboration and shared growth. I want to contribute my entrepreneurial experience, international perspective, and passion for supporting local business to ensure the Chamber continues to be a strong, forward-thinking advocate for the Okanagan’s economic and cultural vitality.

Julie Turner, Owner of oGoFloat

I am interested in serving on the Board because I believe deeply in the role the Penticton Chamber plays in strengthening and elevating our local business community. As a long-standing member, regular event attendee, and prize sponsor, I’ve experienced firsthand the connection, advocacy, and visibility the Chamber provides. Serving on the Board feels like a meaningful next step in giving back to an organization that has supported my own growth.

As a small, home-based business owner, I represent a unique and sometimes underrepresented segment of the business community. I understand the realities of solopreneurs and independent operators, and I would bring that perspective to board discussions. I believe there is opportunity to continue strengthening how the Chamber supports businesses at all stages and scales.