Vision & Mission

As the voice of local business, The Penticton & Wine Country Chamber of Commerce works as a catalyst to enrich the economic and civic well-being of its membership, business at large, and the whole community.

The membership-driven not-for-profit organization offers services and events that help members form valuable business connections, grow professionally and receive recognition or their achievements. The Chamber facilitates discounts and group buying power that helps members save money and reach new customers. Connected to Chambers across the country, the Penticton Wine & Country Chamber of Commerce is a powerful champion for positive change for business at a local, provincial and national level.

The Chamber has earned Accreditation with Distinction from the Chamber Accreditation Council of Canada for achieving the highest national standard for policy, service, performance and business excellence.


The Penticton & Wine Country Chamber of Commerce is a dynamic, trusted and respected business authority that drives economic and social growth and improvement on behalf of, and in support of our members and the community.

Mission Statement

The Penticton & Wine Country Chamber of Commerce exists to be a catalyst in the community. Its Purpose shall be primarily to enrich the quality of the economic and civic wellbeing of its membership, then business at large and the community as a whole.

Become a Member

Joining the Chamber lends strength to our voice -
the voice of local business

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