Vision & Mission, Diversity and Inclusion Statement

As the voice of local business, The Penticton & Wine Country Chamber of Commerce works as a catalyst to enrich the economic and civic well-being of its membership, business at large, and the whole community.

The membership-driven not-for-profit organization offers services and events that help members form valuable business connections, grow professionally and receive recognition for their achievements. In addition, the Chamber facilitates discounts and group buying power that helps members save money and reach new customers. Connected to Chambers across the country, the Penticton Wine & Country Chamber of Commerce is a powerful champion for positive change for business at a local, provincial and national level.


The Penticton & Wine Country Chamber of Commerce is a dynamic, trusted and respected business authority that drives economic and social growth and improvement on behalf of and in support of our members and the community.

Mission Statement

The Penticton & Wine Country Chamber of Commerce exists to be a catalyst in the community. Its Purpose shall be primarily to enrich the quality of its membership’s economic and civic wellbeing, then business at large and the community as a whole.

Diversity and Inclusion Statement

The Penticton & Wine Country Chamber of Commerce believes in a strong and healthy business and economic environment that benefits all our members.  We are committed to the following principles:

  • Welcoming and providing services to people of all ages, religion, ethnicity, gender and sexual orientation.
  • Providing a safe and inclusive environment that celebrates diversity and equality and is free from discrimination and bullying.
  • Building a holistic culture of respect within our business community made up of individuals who have diverse backgrounds and life experiences.
  • Recognizing everyone’s right to be treated with respect and dignity.
  • We will not tolerate Chamber members, employees, volunteers, committee members or Board members commenting or behaving in ways that are disrespectful, offensive, abusive, racist or sexist.
  • We will not tolerate any behaviour that constitutes racism, harassment, abuse or bullying.
  • We will not accept services from any organization or person who is not committed to our diversity and inclusion values.
  • The Chamber is all in for business. And all means all!

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the voice of local business

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