It is the intent of the Penticton & Wine Country Chamber of Commerce to assist our members in promoting their individual businesses to the greatest extent possible within Chamber guidelines.

The Ambassador Committee was established for that purpose. Chamber Ambassadors serve as the viable and visible “goodwill arm” of the Chamber. They are instrumental in the promotion of the Chamber and its members and constantly set a positive stage for new membership growth and retention of existing members.

Primary functions of a Chamber Ambassador include:

  • Help maintain the present level of membership through personal contact with members, by attending special Chamber events, Business After Business and Chamber Luncheons. Ambassadors encourage networking by approaching attendees, introducing themselves as a Chamber of Commerce Ambassador, welcoming them to the event, and “working” the room with them.
  • Assist in the recruitment of new members by means of referrals when able. Chamber Ambassadors help to promote the Chamber to businesses in the area and businesses who are not currently members by inviting them to our events, and introducing them around. Ambassadors encourage non- members to become members of the Chamber.
  • Work with the staff of the Chamber of Commerce by keeping them informed of any new prospects, or if a current Chamber member has a particular issue or concern.

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2018-2019 Ambassador Team

Victor C Sprancis

Victor C Sprancis Rotary of Penticton - District 5060

I was born in Venezuela, Caracas and raised in Sudbury, Ontario. My family moved to San Francisco Bay area where I acquired an Associates Art Degree in History and Philosophy from Merritt College and University California of Berkeley. After seven years, I left California moved to Vancouver, British Columbia, where I met my present wife of 46 years.

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Linda Andersson

Linda Andersson Organizing Help

Linda grew up in the Okanagan Valley and is happy to now call Penticton home. She joined Professional Organizers in Canada in 2003 and started her own business, Organizing Help, to assist people at home and work organize and create space to help them move forward in life.

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Spencer Brown

Spencer Brown Brown Benefits

Spencer joined Brown Benefits in the fall of 2014. Brown Benefits exclusively administers the Chambers of Commerce Group Insurance Plan in the Penticton and area, and has been regularly recognized for national marketing excellence. Over 30,000 businesses have chosen the Chambers Plan, making it the number 1 small business benefit plan in Canada. In addition to benefit plans, Brown Benefits assists with personal insurance and financial services.

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Brandon Sanchioni

Brandon Sanchioni Penticton Hyundai

“My name is Brandon Sanchioni, I’ve recently relocated to Penticton from Chilliwack joining the Penticton Hyundai team as the new General Manager.   I have a passion for community involvement and am excited to join the Chamber of Commerce”

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Sandy Bergum

Sandy Bergum Okanagan Hockey Group

Sandy recently retired and relocated to Penticton from the lower mainland. Six months into her retirement Sandy missed the relationship and interactions with others and returned to the workforce as Executive Assistant to the President with Okanagan Hockey Group. Prior to moving to Penticton Sandy worked for TELUS and BC Hydro in various management positions.

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Pam Franks

Pam Franks Perseus Winery

Pam was born in Winnipeg, grew up in North Vancouver and relocated to the Okanagan Valley in 1993. She left the big city to take over the operation of Mt. Baldy Ski Area in Oliver, where she had been skiing at the family cabin since 1973. In 1994 she had her son Shayne and for the past 23 years she and husband John, are happy to call this area home. Pam’s background involves over 25 years in the travel industry, many years in the ski and golf business as well as being a big part of the wine and tourism industry.

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Anastasia Hernandez

Anastasia Hernandez Inner Immersion

Anastasia just recently returned to the Okanagan after an absence of over 30 years. She returned to Canada from sunny Florida with her husband, Joe, and their 4 year old daughter, Gabrielle, after spending most of her life in London, England.


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Cherry Fernandez

Cherry Fernandez SOICS

Cherry is a dual citizen of Canada and the Philippines. She graduated from Trinity Western University with a Bachelor in Business Administration. Currently, she is in the process of obtaining her certification as a Regulated Canadian Immigration Consultant.

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Debra Lehune

Debra Lehune TD Canada Trust

Debra Lehune is your Small Business Advisor with TD Canada Trust. With over 30 years of business banking experience, Debra understand the pressures of owning and operating a business and is committed to helping you with your business banking needs. Debra has been an active Chamber Ambassador since 2008, we thank Debra for her commitment and dedication.

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Amanda McIvor

Amanda McIvor Parkers Chrysler, Dodge, Jeep

My name is Amanda McIvor. Born and raised here in the beautiful Penticton! Along with my husband Tyler, we have two wonderful kids Shanelle (16) and Kaiden (9). Both have a love for soccer as well as being in Penticton’s amazing mountains.

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Scott McKinney

Scott McKinney Wine Wagon

Born and raised in New Westminster, I’ve spent the majority of my working life on the lower mainland in the hospitality industry. After forty years, my wife and I decided it was time to semi-retire and move to a new region. I introduced my wife to the Okanagan region one May weekend and we bought our new home the following weekend. All pieces were fitting together nicely, but one piece was left to place. Something to keep us out of trouble and giving us the opportunity of travel when we wanted. A unique and boutique wine tour operation came to mind. The Wine Wagon was born.

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Joseph Seiler

Joseph Seiler Your Natural Edge Success Coaching Inc.

Joseph has worked and lived in Victoria, Halifax, England, plus provided his expertise across North America, in Europe, Australia and China. Joseph and Barbara moved to the Okanagan in 2007 placing them in the perfect spot to be close to relatives in Edmonton (where they were raised and schooled) and grandchildren in Calgary and Vancouver. One daughter is an actor living/working in LA.

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Marlene Trenholm

Marlene Trenholm Penticton Women in Business

Marlene has been involved with the Chamber of Commerce in every community in which she has lived across this country. Volunteering with her mother at the local chamber in her hometown in Nova Scotia, and continuing as a volunteer when she first began teaching in small town Saskatchewan, sparked her interest in the work of a Chamber. In Fort McMurray, Marlene was the General Manager of the Chamber and Tourist Information Centre in the mid 1980’s. Here in Penticton, Marlene has been a member of the Chamber representing various businesses and organizations over the years.

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Bev Smith St. John Ambulance

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