• Directors



    Cary Schneiderat, Pearce Schneiderat

    474 Main St, Penticton, BC







    Cary is a lawyer and owner of the leading South Okanagan law firm Pearce Schneiderat.  Cary had previously been on the Board for over 10 years serving as President twice, Vice-President and Secretary.  He is excited to have the opportunity to serve the Chamber and its members again





    Don Brown, Brown Benefits Agency Ltd.
    206 - 2565 Main Street

    West Kelowna, BC
    Phone: (250) 763-4284
    Fax: (877) 818-0904











    Jonathan McGraw, BDO Canada LLP

    100 Front St #102, Penticton, BC







    My name is Jonathan McGraw, and I am a partner in BDO Canada's Penticton office with over 20 years of professional experience providing accounting, tax, and auditing services to a range of owner-managed businesses, as well as public entities, First Nations, and not-for-profit organizations. As a trusted advisor to my clients, I often work with them on complex issues like strategic planning and corporate restructuring. 

    I have a Bachelor of Commerce degree from the University of Calgary and have provided presentations for the firm on topics such as financial statement analysis and audit methodology. Aside from my current occupation as a CPA, I have also served five years in the US Navy, worked as a snowboard instructor, and I am a professional dive master. 


    Penticton and the surrounding area is a wonderful community in which to live, and we have many amazing service groups, social agencies, and community organizations that enrich our citizens lives. I enjoy contributing my time and knowledge to such organizations. I am currently on the finance committee for St Anns Church in Penticton, as well as the Penticton Chamber of Commerce. In previous years, I served as the treasurer of the Penticton Yacht Club, and the Canadian Association of Snowboard Instructors. 








    Neil Wyper, Wyper Law  
    Penticton, BC 
    Phone: (250) 462-3685 





    Neil Wyper is a lawyer, practicing in the areas of business law and wills & estates law. He helps families prepare for the future, including estate planning and incapacity planning, as well as helping executors with the administration of estates. He also helps entrepreneurs start and grow their businesses, and develops agreements to avoid disputes. Neil has a Juris Doctor in law and a Bachelor of Engineering in electrical engineering, both from the University of Victoria. Before law school, he spent ten years designing electronics and software for industrial applications, much of it as an independent consultant.


    Neil is an activvolunteer, and presently serves as the vice president of the NOW Canada Society, which provides services for women who have experienced addictions, abuse, sexual exploitation and mental health challenges. Neil is also a member of the Rotary Club of Penticton and JCI Penticton. Previously, Neil served as the president and as the treasurer of the Okanagan Masters Swim Club, and as the Kelowna Chapter Coordinator of the Tetra Society of North America.


    Neil moved to Penticton with his wife and daughters in 2015, and is seeking new clients throughout the South Okanagan.





    Paul McPhail, McPhail Kilt Makers
    Penticton, BC
    Phone: (250) 462-2998





    Paul and his wife Amanda own one of the only businesses globally in 100% hand stitched traditional kilt making. They hand stitch every kilt using traditional methods that they perfected with the help and guidance of industry professionals in Scotland. They import fabric and other products from Scotland and export the kilts worldwide. They turned a basement business making kilts for local pipe bands into an international business making kilts for companies, clan societies, pipe bands, and individuals as far away as New Zealand. They do rentals for weddings and Scottish events, and also made a hand stitched tam for the Peach in 2018!

    Paul looks forward to serving on the board and committees and being part of the chamber team!


  • Harley Elasoff

    Sandman Hotel
    939 Burnaby Avenue
    Penticton, BC






    Harley Elasoff is General Manager at the Sandman Hotel Penticton. He has been employed by Sandman Hotel Group since 2006 and has worked in various properties within the chain in different roles. Harley has over 15 years experience in the tourism & hospitality industry and holds a diploma in Resort & Hotel Management from Selkirk College.


    Harley enjoys being involved in the community. In addition to being a Director for the Penticton & Wine Country Chamber of Commerce, he is also involved with JCI Penticton.  Previously Harley sat on the Kermodei Tourism and Northern BC Tourism Association Board of Directors. 



    Lucas Achtem, Affordable Storage Centre
    650 Duncan Ave W

    Penticton, BC

    (250) 800-2865




    Life experience is the education I value. My parents growing up always gave me every opportunity to learn from them during their time running Affordable Storage and other functions in the community. Before settling down to run my family business, I tried everything from wine country videographer to Costa Rica Bar Management and lots in between, not always successful, but always learning.  In my 7 years at Affordable I have experienced all aspects of running a successful sustainable business. Our business model focuses around “three C’s” Take care of Customers, Co-workers, Community, the rest is easy. I am constantly working to improve my personal education/skillset and am excited at the opportunity to take on more of an active role in the community. 



    Daryl Clarke, Individual Member
    254 Power Street
    Penticton, BC
    Phone: (250) 492-9198 Ext 6


    I moved to Penticton in 1989 and have been involved with the city ever since. Currently I represent the Penticton Industrial Development Association on the chamber board and I give a voice to the second largest economic driver in the city. I have been on many different city committees and been involved with everything from school P.A.Cs to being the president of the local rugby club. 



    I feel that after 3 years on the board I have found my voice representing a group that is not glamourous or respected by city hall. the people who I am proud to stand for are the blue collar workers who are the unsung heroes of our economy. Currently the industrial area is under pressure from the city: losing transportation routes, losing land and facing mounting pressures from a city council that does not seem to understand how important year round mortgage paying jobs are. 



    I feel that our city needs to protect the industry and year round well-paying jobs, and I would like to be the voice on the Chamber Board to hold councils feet to the fire and help provide solutions to our current problems so Penticton can grow into the future. 







    Diana Stirling, Loco Landing Adventure Park
    75 Riverside Drive
    Penticton, BC 
    Phone: (250) 770- 1896



    Diana Stirling is the owner of LocoLanding Adventure Park, which employs 65 teenagers each year.  She is a  recipient of both the BC (BIV) and Penticton (Chamber) Forty under 40 awards.  During the course of her business career, Diana has created sales and marketing strategies for several major companies including Microsoft, ICBC and Bell as well as small businesses in many sectors. Before moving with her family to Penticton in 2009, she built two successful businesses in Vancouver, one of which was listed as a top 20 women-owned fast growth company. Diana is currently Chair of the Tourism Penticton board and a volunteer co-host for ShawTV go!Okanagan. Through her passion for Penticton she has started several marquis community events to benefit over 20 local charities including the LocoLanding Easter Egg Hunt, Grade 3 Food for Fun Program, and the Gateway & LocoLanding Community Toy Drive. 








    Jason CoxThe People’s Craft House

    103-1652 Fairview Rd

    Penticton, BC 










    Nicole Clark, KISStrategies for Business Inc.  

    3115 Skaha Lake Rd #103
    Penticton, BC
    (250) 460-2252






    Nicole Clark, owner of KISStrategies for Business Inc., is a small business trainer and consultant whose passion is working with entrepreneurs to create the business of their dreams through implementing sound business plans and marketing strategies, shifting habits and routines, replacing limiting beliefs with empowering beliefs.


    Nicole has worked with hundreds of entrepreneurs over the past 30+ years. Her focus is to simplify the entrepreneurial journey for Canadians looking to launch or expand a small business. She does this by teaching small business owners how to create a viable business concept and formulate a business plan that not only provides the path to follow but can also be taken to a lender or investor to raise any necessary capital. She does this in groups, through live workshops, one-on-one with clients, and online with her ProfitRx Business Development Program.


    In 2015, Nicole was delighted to be awarded a contract with Community Futures Okanagan Simlkameen to collaborate with them on the delivery of WorkBC’s Self-Employment Program to entrepreneurs on EI, with disabilities, or with other barriers to employment. This has been extended for a third year and is an extremely fulfilling part of her business.


    In the past 2 years, she has guided over 125 entrepreneurs in the small communities of British Columbia’s South Okanagan through a successful launch of their business plan. It thrills her to participate in the ‘aha’ moments as her clients embark on their entrepreneurial journey. Over 90% of her clients are still in business. Her successful results with her clients led to nominations in four different categories for the Chamber of Commerce Business Excellence Awards in both 2016 and 2017.


    Nicole lives in Penticton, BC with her husband Don. Transplants from the Vancouver area, they thoroughly enjoy the beautiful Okanagan Valley and its fantastic climate. Nicole is President of Penticton Women in Business, an inaugural member of South Okanagan 100 Women Who Care, and an honorary member of JCI Penticton.






    Natalie Grant, Grant Media & Raising Modern

    212 Main Street Penticton, BC












    Lyndie Hill, Hoodoo Adventure Co

    131 Ellis St, Penticton, BC







    After spending years of travelling overseas, Lyndie returned to her hometown of Penticton. Her 8 years spent in the adventure capital of the world, New Zealand, gaining qualifications, experience, and working in the Adventure Tourism and Multi-sport industry inspired her and she returned home with a dream of building her own company and paving the way for an industry that was new to the area. 



    Today, Hoodoo Adventures is a Business Excellence Award winning company, established in 2007 the company holds the largest commercial guiding land tenure in the Okanagan. Their mission is to introduce people of all ages to the outdoor recreation opportunities that exist right at our door in Penticton and the surrounding area. Hoodoo adventures offers a diverse selection of activities and training for individuals, teams, school groups, and corporate programs. 



    In addition to commercial adventures such as sea kayaking, hiking, biking, and rock climbing; Hoodoo Adventures is an event organizer, creating and coordinating multiple annual multi-sport and adventure races as well as large corporate events. In its most recent sports tourism Economic Impact Assessment, Hoodoo Adventure Company reported a $3+ million economic impact in the area. You can check out all of the Hoodoo action on their website: http://www.hoodooadventures.ca/



    By joining the Chamber Board I hope to have an impact on the business community by using my 20+ years of experience in tourism, hospitality and event management to help create relationships and showcase the area in which we choose to live.  I am excited to work with like-minded businesses on a common goal of economic growth, healthy living opportunities and proactive strategies that engage and encourage our younger generations by highlighting Penticton as a forward thinking, community-focused City.   I moved back here, to my home town, knowing that I could have an impact.  I am proud of what we have accomplished since returning and I believe that by joining the Chamber team I can continue to work towards the amazing things that I know are possible for Penticton.    








    Natalie Preston, Okanagan Hockey Group

    853 Eckhardt Ave W #201

    Penticton, BC






    Natalie Preston is the Marketing Manager at Okanagan Hockey Group. She oversees the marketing needs of the academies, camps and WHL combines for Canada and Europe. Natalie is responsible for the Corporate Partnership program which offers local and national businesses creative marketing initiatives through our global demographic within the youth hockey industry. Okanagan Hockey Camps was established in 1963, and our Hockey Academy is the first sport school that was recognized by BC Hockey.


    Previous to joining Okanagan Hockey Group, Natalie owned her own home-based clothing business which she founded in 2006 and operated for 6 years while a stay at home mum of two young boys. Chic Clothing offered home parties that enabled women to shop the latest trends off the rack from the comfort of home. Chic Clothing won best the Best Home Based Business at the 2015 Business Excellence Awards and Natalie was also named one of Penticton’s Top 40 under 40 in 2014. She sold the business to focus on her sons and their hockey schedules, so it was a dream come to when the opportunity arose to combine her two passions of hockey and marketing with Okanagan Hockey Group, proud recipient of the Chamber’s 2017 Business of the Year!


    With her experience as an entrepreneur and local small business owner in Penticton, as well as her marketing experience, positive relationships and love for this community, Natalie will bring a fresh perspective, enthusiasm and creativity to the Chamber Board. 









    D. George, Boston Pizza

    1900 Main St,

    Penticton, BC