• Ambassadors

    It is the intent of the Penticton & Wine Country Chamber of Commerce to assist our members in promoting their individual businesses to the greatest extent possible within Chamber guidelines.

    The Ambassador Committee was established for that purpose.  Chamber Ambassadors serve as the viable and visible “goodwill arm” of the Chamber. They are instrumental in the promotion of the Chamber and its members and constantly set a positive stage for new membership growth and retention of existing members.

    Primary functions of a Chamber Ambassador include:

    • Help maintain the present level of membership through personal contact with members, by attending special Chamber events, Business After Business and Chamber Luncheons.  Ambassadors encourage networking by approaching attendees, introducing themselves as a Chamber of Commerce Ambassador, welcoming them to the event, and “working” the room with them.
    • Assist in the recruitment of new members by means of referrals when able. Chamber Ambassadors help to promote the Chamber to businesses in the area and businesses who are not currently members by inviting them to our events, and introducing them around.  Ambassadors encourage non- members to become members of the Chamber.
    • Work with the staff of the Chamber of Commerce by keeping them informed of any new prospects, or if a current Chamber member has a particular issue or concern.


    For more information please click here.


  • 2018-2019 Ambassador Team


    Linda Andersson

    Organizing Help

    Linda grew up in the Okanagan Valley and is happy to now call Penticton home. She joined Professional Organizers in Canada in 2003 and started her own business, Organizing Help, to assist people at home and work organize and create space to help them move forward in life.

    As a Silver Leaf Member and former Director of Professional Organizers in Canada, Linda has a wealth of knowledge and experience to draw from. She is passionate about helping others and regularly participates in volunteer efforts within the local community.

    Linda is also a Board Member for the Penticton and District Community Resources Society (PDCRS) and a member of Penticton Women in Business. In her spare time, Linda enjoys being outdoors and you can often find her hiking, biking, snowshoeing, skiing or simply enjoying the beautiful views from many of the local area wineries.



    Leigh Bayley

    Sun Life Financial

    Leigh Bayley started with Sun Life Financial in the spring of 2010. She works with clients who are really passionate about what they do and helps them make smart decisions with their money. She helps her clients create unique financial plans to build and protect their wealth over their lifetime.


    Specialties include:

    - Life Insurance, Critical Illness Protection, Disability Insurance, Health Insurance

    - Wealth Management Strategies


    Leigh has a Bachelor of Commerce from the University of Victoria. She has lived abroad in France and New Zealand and is happy to call Penticton home now. You can often find her cycling on the Naramata Bench, skiing at Apex, or hiking with her husband and Aussie Shepherd. 





    Spencer Brown Brown Benefits



    Spencer joined Brown Benefits in the fall of 2014. Brown Benefits exclusively administers the Chambers of Commerce Group Insurance Plan in the Penticton and area, and has been regularly recognized for national marketing excellence. Over 30,000 businesses have chosen the Chambers Plan, making it the number 1 small business benefit plan in Canada. In addition to benefit plans, Brown Benefits assists with personal insurance and financial services.



    Spencer holds a Bachelor of Arts, and Bachelor of Education from UBC Okanagan. He spent a year teaching in London, England prior to joining Brown Benefits. Away from the office, Spencer is an avid golfer and enjoys playing soccer, hockey & volleyball. During his time at UBC-O, Spencer was the only student-athlete to represent two varsity teams, playing for both the Men’s Soccer & Volleyball squads for four years.


    Sandy Bergum

    Okanagan Hockey Group

    Sandy recently retired and relocated to Penticton from the lower mainland.   Six months into her retirement Sandy missed the relationship and interactions with others and returned to the workforce as Executive Assistant to the President with Okanagan Hockey Group.  Prior to moving to Penticton Sandy worked for TELUS and BC Hydro in various management positions. 


    Sandy is an active volunteer.  She is a Board member for South Okanagan Similkameen Volunteer Centre and Treasurer for 55+ BC Games.   Sandy has volunteered at several Penticton events including Ironman, Fest of Ale, Skaha Lake Ultra Swim and Ultra520K.   She is also a volunteer facilitator with the Restorative Justice Program.    


    Sandy is excited to be an Ambassador with the Penticton Chamber and looks forward to meeting and working with all of the members.  



    Our photo booths are available for bookings and we have 3 styles to choose from. Please come in and see me anytime or give us a call and we can set up your next event or promotional photo shoot.  Don’t forget, for those into cars and motorbikes, we can set up photo-shoots for them too!!!!


    Pam Franks

    Perseus Winery

    Pam was born in Winnipeg, grew up in North Vancouver and relocated to the Okanagan Valley in 1993. She left the big city to take over the operation of Mt. Baldy Ski Area in Oliver, where she had been skiing at the family cabin since 1973. In 1994 she had her son Shayne and for the past 23 years she and husband John, are happy to call this area home. Pam’s background involves over 25 years in the travel industry, many years in the ski and golf business as well as being a big part of the wine and tourism industry.


    Pam is excited join the Perseus team as the Wine Shop Manager and invites you to enjoy a tasting of award winning wines at Perseus Winery while taking in the breathtaking views!  She also loves to be able to share and suggest all the wonderful opportunities our beautiful valley has to offer.


    Passionate about golf, skiing, and wine, there is no better place to live. She feels privileged to be an Ambassador with the Penticton Chamber as her way to give back to the community.  



    Anastasia Hernandez

    Inner Immersion

    Anastasia just recently returned to the Okanagan after an absence of over 30 years. She returned to Canada from sunny Florida with her husband, Joe, and their 4 year old daughter, Gabrielle, after spending most of her life in London, England.


    Anastasia acquired a Certificate in New Business Development from the Camden Business Partnership, after studying English Literature at the London Metropolitan University. She served as the Executive Editor for the Global Business Journal in the UK and, together with her husband, Joe, founded the television production company, VR4 Media, which produced the uplifting Spanish language 2-hour daily morning show, "Breakfast Contigo" which aired on Azteca TV in the US.


    Anastasia has worked closely Joe to develop the Inner Immersion mindfulness modality over a period of more than 10 years and to bring it to a widespread diverse audience. Anastasia has always had a commitment to the Healing Arts and is an ardent advocate for the Arts in all its forms as a crucial pillar of a thriving, healthy community.


    Anastasia’s desire, as ambassador for the Penticton Chamber, is to learn about the needs and challenges of the business community with fresh eyes from the ground up, and to help new members integrate well into the community, sharing the warm and enthusiastic welcome that she and Joe received from local business owners when they first returned.





    Cherry Fernandez


    Cherry is a dual citizen of Canada and the Philippines.  She graduated from Trinity Western University with a Bachelor in Business Administration.  Currently, she is in the process of obtaining her certification as a Regulated Canadian Immigration Consultant. 


    Cherry has passion for travel and culture having lived and studied in several countries including Mexico, South Korea, and France.  She joined SOICS in 2009 as the Employment Coordinator and later their Research & Program Development coordinator.  She left SOICS for a short time to work at UBC Okanagan and start her family.  Her funny toddlers are bilingual and already show a great appreciation for diverse foods and fashion!


    In 2016, Cherry returned to SOICS to work as the Life Skills Coordinator and Settlement Worker.  As a first-generation Canadian, Cherry understands the challenges and rewards of adapting to a new culture.  She is committed to ensuring access to newcomer supports to the Okanagan and encouraging an inclusive community. 


    As an ambassador for the Penticton Chamber of Commerce, Cherry hopes to learn of the emerging needs of the business community.  She would like to support to the community in building their capacity to welcome and integrate diverse populations.  By building bridges, the community and local business will benefit from the talent and diversity newcomers bring to our local workplaces.


  • Debra Lehune 

    TD Canada Trust

    Debra Lehune is your Small Business Advisor with TD Canada Trust. With over 30 years of business banking experience, Debra understand the pressures of owning and operating a business and is committed to helping you with your business banking needs.   Debra has been an active Chamber Ambassador since 2008, we thank Debra for her commitment and dedication.                                                                        


    Amanda McIvor

    Parkers Chrysler, Dodge, Jeep

    My name is Amanda McIvor.  Born and raised here in the beautiful Penticton!  Along with my husband Tyler, we have two wonderful kids Shanelle (16) and Kaiden (9). Both have a love for soccer as well as being in Penticton's amazing mountains.


    I have been with the Parkers Family for 5 years with many more to come. I enjoy working with the fantastic caring team we have here and knowing they are locally owned since 1945 is such an honor honour and with them and take pride with them. I am very thankful for all the opportunities Parkers has given me and how they encourage me to grow and learn.



    Scott McKinney

    Wine Wagon

    Born and raised in New Westminster, I’ve spent the majority of my working life on the lower mainland in the hospitality industry. After forty years, my wife and I decided it was time to semi-retire and move to a new region. I introduced my wife to the Okanagan region one May weekend and we bought our new home the following weekend. All pieces were fitting together nicely, but one piece was left to place. Something to keep us out of trouble and giving us the opportunity of travel when we wanted. A unique and boutique wine tour operation came to mind. The Wine Wagon was born.


    My wife, Linda, and I love to travel, cruising being our favourite of travel. Whatever region we visit, we always find a wine tour. Sampling some excellent wines and regional delicacies always make for a memorable journey. Though we’ve only lived here a short time, we both look forward to being part of this great community.




    Sharlene Raab

    Total Restoration

    Picture & Bio to follow                                                                                                    



    Joseph Seiler

    Your Natural Edge Success Coaching Inc.


    Joseph has worked and lived in Victoria, Halifax, England, plus provided his expertise across North America, in Europe, Australia and China. Joseph and Barbara moved to the Okanagan in 2007 placing them in the perfect spot to be close to relatives in Edmonton (where they were raised and schooled) and grandchildren in Calgary and Vancouver. One daughter is an actor living/working in LA.


    Joseph is a business warrior, starting and growing many businesses of his own and through Coaching, advancing the success of hundreds of decision makers in their own businesses. The most recent clients are finding greater success in the communities of the Okanagan, Edmonton, Calgary, Halifax and London England. Joseph believes that a vibrant business community is important to all and thus he is an active member of Chamber. He has earned the International Coach Federation credential of Master Certified Coach (MCC), only attained by about 8% of all accredited Coaches.


    In addition to Joseph's love of business, he thrives in the outdoors, rides a touring motorcycle, collects pre-centennial Canadian stamps and is an avid writer with three books published, a weekly newspaper column and an active blog.



    Marlene Trenholm

    Penticton Women in Business


    Marlene has been involved with the Chamber of Commerce in every community in which she has lived across this country.  Volunteering with her mother at the local chamber in her hometown in Nova Scotia, and continuing as a volunteer when she first began teaching in small town Saskatchewan, sparked her interest in the work of a Chamber.  In Fort McMurray, Marlene was the General Manager of the Chamber and Tourist Information Centre in the mid 1980’s.  Here in Penticton, Marlene has been a member of the Chamber representing various businesses and organizations over the years. 


    Currently the Executive Administrator of Penticton Women in Business, she was one of several directors within the group that encouraged that organizations participation in our Penticton Chamber.  Breakfast of Champions is another of the groups she co-ordinates for the empowerment of women building businesses locally. She utilizes her background, training and experiences in education, volunteer management and administration within all the groups and businesses she works with.


    An entrepreneur at heart, Marlene welcomes anyone interested in learning more about her work with the Opportunity Companies, Ariix and NuCerity, to have a chat regarding the time, financial, health, travel and freedom rewards of a home based, mobile, global business.  Always eager to promote Penticton and all it has to offer, Marlene has facilitated hospitality and customer service training programs, organized conferences and events, worked with the Medical Foundation and the SS Sicamous Restoration Society, and volunteered with everything from the Art Gallery to Peach Fest, Junior Hockey to Jazz Fest, Okanagan College to Meadowlark, and more.  


    She sums up life in Penticton with, ‘How does it get any better than this?’