Did you know, 94% of customers research online before making a purchase? Join Paul to learn how to built a solid online presence – from creating a website that’s easy to find on search engines and that will convert more visitors into customers, to advertising properly online and engaging with your customers on social media.
Paul Arnold is the speaker at the event. He leads a team of marketing consultants who partner with over 1000 small to medium sized businesses throughout the BC interior. Together they help business owners achieve a marketing mix that best suits their goals and assists them in the transition to the world of digital advertising.
Paul has worked with Yellow Pages for 9 years and during this time has consistently improved his knowledge of the digital world by taking courses on subjects such as Google and Facebook marketing; to mobile re-targeted ads, websites and more. Paul’s previous background was in tech hardware sales in the UK before moving to Canada ten years ago.